Sweet Touch Story

2001 - Sweet Touch London was catapulted into the mainstream and instantly made a lasting impression in the beauty market with our premium quality nail varnishes. Our signature packaging and fashionable shades won us an acclaim from the beauty press, experts and consumers alike. This fresh, young beauty brand quickly established a fantastic reputation that still lasts today and has gone on to become the choice of many beauty conscious women across the globe.

2001-2005 Following our launch and the positive feedback we were getting from our customers, the first range of Sweet Touch London beauty products lived up to the hype and became one of the biggest selling nail colour brands in the beauty market.

In 2006 Sweet Touch London was determined to "make you look more beautiful" with our new range of makeup products. The Lip category was launched with bright and trending shades of lipsticks & lip pencils. From there onwards, there was no looking back for Sweet Touch- the Lips range was soon followed by mascaras, eyeliners, eyeshades, foundations & lip-glosses.

We're serious about beauty and we're serious about developing products that give women across the globe a can-do, confident attitude.

Product Research, Development & Production

All of our Product Research, Development & Production is overseen by our headquarters in Oxford, UK. Our mission is to be continuously one-step ahead of the game, whilst maintaining the celebrated, international standards that we have built the brand on. Sweet Touch London's innovative practices help us explore the latest colour trends as we develop our new product ranges.

The uniqueness of the brand lies in the broad spectrum of colour shades with endless possibilities. No matter what your style, we've got it covered.

Sweet Touch London is a truly progressive business in the beauty industry and, as you would expect, we do not use animals to test any of our products.

Mission Statement

Be Creative. Be Innovative. Be Effective. Always be Beautiful.

Vision Statement

By 2022 our mission is to be recognised as a truly global brand with a strong retail presence in six countries.

Brand Persona: The Sweet Touch Woman

The world of Sweet Touch is all about beauty. The Sweet Touch woman is a young, confident, self-assured, modern and individual. She believes that by looking good she can confidently spread positive energy around and make the world around her more colourful & exciting.

Her choices signify who she is. For her, beauty is not just about making an appearance but making an impression.

Sweet Touch London

Sweet Touch London- The Most Exciting Cosmetics Brand on the Planet

Be more beautiful. Have more choice. Feel confident. Feel sexy. Be whoever you want to be.



Try using a brown lipstick to contour instead of powders, simply draw a line use your...

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